In a world where brand equity can make or break business fortunes, one strategy stands out as a game-changing accelerator: brand licensing. Brand licensing is a key pillar of many business strategies.

The 2025 whitepaper from License Global highlights the brand licensing agents that are facilitating consumer product growth and the future-proofing strategies they are using to equal sales at retail ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Licensed consumer products are a critical driving factor to amplifying movies, television ...

For many colleges and universities, licensed merchandise has long been a quiet but steady source of revenue and brand visibility. From sweatshirts and baseball caps to water bottles and notebooks, ...

Ahead of Ozzy Osbourne’s historic farewell concert, a roster of new licensing partners have signed to launch branded merchandise at key retailers. Global Merchandising Services, an award-winning music ...

Claire’s evolution from retailer to lifestyle brand continues with the appointment of IMG as its global licensing partner to create a range of Claire’s-branded products. “At Claire’s we are ...