For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one. B2B brands are able to generate 20x more engagement on Instagram ...

B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they browse feeds on YouTube, check the Gmail ...

One in five B2B deals takes over a year to close. But most outreach sequences last just 4-6 weeks. Today’s self-educating buyers (70%) are shaping their shortlists long before they speak to sales. And ...

In the shift from lead-generation to revenue-generation models, leads are not the problem. It's what you get long-term vs. short-term. B2B buying today is led by complex committees seeking more ...

Lead generation fails when companies optimize for volume instead of engineering genuine relevance at every touchpoint.

In the B2B marketplace far too many companies look and sound the same. For the customer there is little to choose between them – except perhaps price. The reality is, unless you have a distinctive ...

In a market economy with ferocious competition amongst business firms, recognising the significance of potential customers and coming up with long-standing strategies to take care of this segment has ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and mid-sized B2B tech firms. Getting leads should be easy for B2B companies, right? Turn on ...

Considering that the economic climate looks set for an even more challenging period ahead, you may want to start reviewing your current marketing stack to ensure your budget is spent as effectively as ...