Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. In today’s digital age, SEO isn’t an optional marketing strategy ...

Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent and solve problems, don’t just match ...

The practice of relying solely on search volume as the defining metric for keyword research is becoming a relic of the past. While it can provide a glimpse into the popularity of a keyword, search ...

Search engines continue to evolve, but SEO strategies have failed to keep up. For years, we have relied on keyword research to choose specific searches to target. However, keyword research often ...

Search Atlas, the AI-powered SEO platform, announced new education and product updates that make high-volume keyword analysis and on-page optimization faster and more accessible for agencies and ...

Keyword research is the backbone of organic growth. While you can certainly create content for purposes other than ranking in search engines, it’s one of the best long-term ways to generate traffic to ...

Most internet users never even look past the 1st page of search results. It makes total sense to use a keyword research tool because no one will ever find you otherwise! A keyword research tool helps ...

It’s estimated that about 93% of all online experiences start with a search engine. It’s up to you to ensure your business ranks well if you want to be found online. When you develop an SEO strategy, ...

SEO is the sum of many different parts. The end goal is always to get your website in the top search results so it can be visited by tons of people. In order to reach that result, one of the most ...

The best SEOs know they couldn’t do their jobs half as well if they didn’t have access to the right tools. And since keywords are at the center of everything we do in SEO, it’s time to talk about ...

Why most keyword research is wrong Before writing this article, I searched for and read several keyword research guides. They all suffered from the same problem. They only talked about how to acquire ...