Integrated marketing may not be the newest, shiniest concept, but it’s one that marketers should embrace and invest in (if you haven’t already). If growth and message consistency are important to your ...

The business goals for all nonprofits include raising awareness about the cause and finding the resources necessary to execute programs and services. In support of this, the marketing and fundraising ...

There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message. And when businesses use these campaigns, they see ...