Michael McNally, chief scientist at cybersecurity company HUMAN, publicly called on the advertising industry to implement standards as well as upgrade practices to prevent fraud in connected TV ...

Google's Gary Illyes said that AI-generated content should be subjected to editorial oversight to ensure it's correct and accurate. Google’s Gary Illyes confirmed that AI content is fine as long as ...

One of the largest ad-fraud operations in history, Methbot, was concluded on May 28. Aleksandr Zhukov, a Russian national, was convicted by a federal jury in Brooklyn of four counts of a superseding ...

In a recent episode of Google’s Search Off The Record podcast, hosts Martin Splitt, Gary Illyes, and John Mueller from Google’s Search Relations team discuss the role of AI in content creation. They ...