The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with ...

I’m not exaggerating when I say that at least once a day, every single day, I thank God that I no longer have to concern myself with dating apps. (To give you a sense of how long it’s been, the only ...

While considerable improvements have been made in the efficiency of their ad spending over the past couple of years, major advertisers are losing the programmatic media-buying arms race, with the ...

Phil Duffield, VP UK at The Trade Desk, examines media buying. He expands on how brands have turned challenges into transformation, keeping pace with the content boom, and facilitating smarter buying.

The Trade Desk delivered better-than-expected results, but may be losing ground in programmatic advertising. The stock trades at a premium valuation even after the substantial pullback it has ...