Select Google Ads accounts can now access a new “segment” option for Performance (PMax) Asset Group performance, offering a long-awaited layer of granularity to campaign insights. This has been a ...

Google Image search now has pixel-level segmentation of objects in the foreground as you swipe from one image to the next. We saw this being tested on product images within the mobile search results, ...

Remarketing or retargeting provides marketers with an opportunity to reconnect with consumers who visited their brand's or company's Web site. Marc Weisinger tells us that Google made it easier to set ...