What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

A small bone is being thrown. AdExchanger has learned that Google is offering advertisers information on certain ad placements across its Search Partner Network in response to the most recent ...

Google Ads will soon support showing the Search Partner Network in the Performance Max Placement report. This means Google will show you which sites your PMax ads are running on - which is a first.

Recent reports raised concerns about Google's ad placements on questionable websites, though Google has denied these claims. However, Google appears to be addressing these concerns now. Google is ...

The Google Ads API currently does not accept or support placement exclusions for Performance Max campaigns. This is also the case even if specified at the account level, Michael Cloonan, a Google Ads ...

Alphabet Inc.’s Google said today it’s enhancing its online advertising placement capabilities with the launch of two new artificial intelligence-powered tools that are designed to find the best ad ...

A discrepancy emerged between Google’s official stance on API-based placement exclusions and real-world observations, particularly for Performance Max (PMax) campaigns. The contradiction: The ...

With an uncertain economic outlook, now is a good time for advertisers to ensure their tech stack includes the right tools and automations to save money in the long run. Google Ads scripts should be ...

After years of legal proceedings, the Google antitrust case has finally resulted in a ruling with real-world impact—though perhaps not in the way many expected. Rather than forcing dramatic changes, ...