Overview:  Predictive analytics is about action, not just forecasts. The best platforms explain trends and guide what to do ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

Meta is encouraging advertisers to integrate Google Analytics with its ad platform, offering early access to ad system updates that have shown a boost in conversions. Details. Meta says setting up the ...

Govinda, Senior Manager at Cognizant, has 15 years of expertise in SAP & Non-SAP Data Analytics, delivering innovative BI solutions. In today’s hyper-competitive business environment, timely, accurate ...