In the rapidly evolving digital landscape, the advent of generative artificial intelligence has marked a new era in personalized customer engagement. As businesses strive to meet individual customer ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. There is an ongoing and quite heated debate that generative AI ...

All-around, highly generalizable generative AI models were the name of the game once, and they arguably still are. But increasingly, as cloud vendors large and small join the generative AI fray, we’re ...

Personalization in marketing refers to strategically adapting campaigns and customer interactions based on individual preferences, behaviors, and data insights to enhance engagement and satisfaction.

Google has released a trio of new, “open” generative AI models that it’s calling “safer,” “smaller” and “more transparent” than most — a bold claim, to be sure. They’re additions to Google’s Gemma 2 ...

During the first two years of the generative artificial intelligence boom, new large language models were very limited in scope and application. They were very expensive auto-complete engines that ...

Getting started with a generative AI red team or adapting an existing one to the new technology is a complex process that OWASP helps unpack with its latest guide. Red teaming is a time-proven ...