The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Barry Fiske One of the ...

We’re entering a new era of brand loyalty, driven by shifting mindsets, behaviors, and emerging trends. In an already competitive landscape, it’s becoming increasingly challenging for quick-service ...

As the retail landscape has become increasingly digital, gamification has evolved from a cool trend to a proven strategy. In fact, a 2023 report estimated the size of the gamification market as more ...

The stakes are high. Worldwide, Gallup found that 87% of employees are disengaged. The same study noted that highly-engaged workforces outperform their peers by 147% in earnings per share. But how do ...

Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle. Want ...

There are a few different ways to measure the power of a meme in the tech industry. You can run powerful sentiment analysis on blog posts and message boards, scour trending topics on Twitter, or just ...

A few things have come back the past few years and were accelerated during the pandemic. One of my favorite things is the resurgence in board games. Who doesn’t have fond memories of sitting around ...

A warehouse worker plucks an item from a shelf and drops it into a bin, and with each action earns digital currency that can be redeemed for prizes. While the worker earns rewards, managers monitor ...

This research was conducted in collaboration with Viktor Dӧrfler and Jill MacBryde from the University of Strathclyde. This work is part of the gaming research centre at Heriot-Watt University (https: ...