Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for ...

At their first unified NewFronts presentation, the companies underscored their ability to engage audiences not reached by ...

CTV might be the missing piece in your retail strategy, says Ollie Shelton at Threepipe Reply. Deploying it can be simple… if ...

Retail media networks (RMNs) burst onto the scene as a transformative solution for lower-funnel, point-of-purchase conversions. It’s no wonder the category is surging: eMarketer projects retail media ...

Retail media spending is surging as advertisers explore new formats, channels and environments. With projections suggesting that in-store retail media ad spend alone will surpass $1 billion by 2029, ...

The Trade Desk, Inc. TTD, one of the well-known names in the programmatic ad space, is betting big on the retail media space to boost its performance. For TTD, Connected TV (“CTV”) has emerged central ...

We’ve entered the thick of sports season — the NFL season is dominating, MLB playoffs are in full swing, and women’s sports are consistently capturing historic levels of attention. The WNBA’s ...

The strategic significance of retail media is undeniable, but while 80% of agency executives say that they view retail media as an exciting opportunity to stand out in a crowded marketplace, only 41% ...