F1 Academy teamed up with Sephora for the 2026 season, sponsoring rookie driver Natalia Granada and setting up glam bars at ...

NASCAR debuted its answer to F1's paddock club with an exclusive hospitality suite at the 2026 Daytona 500. Named 1948, the package was offered at a premium of $10,000, a thousand dollars more than F1 ...

F1 ACADEMY™ and SEPHORA have today announced an official partnership, which names the leading global beauty retailer as an Official Partner and the Official Beauty Retail Partner of the series. The ...

Join me as I embark on a once-in-a-lifetime luxury Formula 1 journey in Qatar, courtesy of Qatar Airways. From a premium Business Class flight to exclusive Paddock Club access, driver meetings, ...

The Shanghai Grand Prix sold out and Chinese fans are young and spend on experience. Yet the response from brands is mute.

Grand Prix boss Travis Auld says “an unprecedented demand” for our event will translate to record crowds and a high octane ...