Ethnographic research, such as observing the setup of a catheter, often leads toideation. But it can also lead to significant device design. In 2001, William Reese and I wrote an article about the use ...

Online Ethnography, also known as digital ethnography or mobile ethnography, refers to a form of qualitative research that relies on digital devices (laptop or Smartphone) to capture insights from ...

Design inspired by observing real people living their real lives is not new. Designers-of products, fashion, service, space, or media-have long relied upon their observation of the world to understand ...

At the Design Develop Transform conference in Belgium last week, design researcher/futurist Kelly Kornet and I presented this framework we've been developing on and off for a couple of years.