Agreeing to become a PLUS loan endorser is a major financial decision, and so is making that request of someone when attempting to borrow to pay for school. If you fall in either category, you should ...

Tiger Woods hasn't played a single game since signing with Bridgestone Golf in December of 2016, yet the company saw record growth. Whether Woods plays or not, the golf industry is sure to see gains, ...

When celebrities are hot, the world goes to their doorsteps. When they’re not, nobody wants to touch them with a ten-foot pole. That’s the law of advertising, especially when it comes to celebrity ...

Using endorsements from celebrities to sell products is a popular advertising method. Celebrity endorsements have been around since at least 1765 (and most likely, much longer), when Josiah Wedgwood ...

As part of our SEJ interview series, I recently caught up with Kevin Getch of Webfor to discuss how to create endorser profiles for successful content marketing. Kevin started his career in marketing ...

The Advertising Standards Council of India (ASCI) has launched the Endorser Due Diligence service to help endorsers and brand ambassadors follow the ASCI code and help them assess claims by ...