Brands with in-house teams are 82% more likely to use augmented reality (AR) than external agencies, according to data from Emodo Institute, the research arm of Ericsson-owned Emodo. It’s one of the ...

Brands want to spend more on native, and plista, the native arm of WPP’s Xaxis, is hoping to oblige through a partnership with dynamic creative optimization platform Jivox. After several months of ...

Outdoor gear retailer REI is hitting the slopes with personalized local advertising. The brand, working with dynamic creative optimization (DCO) platform Jivox, is running hyperlocal campaigns on ...

Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, for its Dynamic Creative Optimization (DCO) offering, ...

AdsWizz, the technology company known for its digital audio advertising products, has launched a Dynamic Creative Optimization (DCO) platform for audio, a new capability on its AudioMatic and ...

DCO is more than a trend—it is here to stay, as modern users require advanced personalization, and advertisers should meet ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. The ability to monetize your website(s) as a media network offers a new, welcomed revenue stream in a ...

NEW YORK--(BUSINESS WIRE)--Today, leading global programmatic media partner MiQ and award-winning ad platform Contobox™ have announced an exclusive partnership that will improve Dynamic Creative ...

Unruly's new DCO technology has been fully integrated with the company's Social Video Player and proprietary MEME™ (Media Engagement & Measurement Engine) platform. Once activated it will dramatically ...