Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement and price. This model has been widely adopted and taught in Marketing 101 classes as a fundamental framework ...

Digital marketing uses online platforms to promote products; key types include SEO and email marketing. Challenges for digital marketers include high competition and increasing privacy regulations.

Do you want to reach your customers online? Digital marketing enables you to deliver marketing messaging to your ideal customers on a variety of platforms online. In this guide, we’re going to look at ...

It doesn’t matter how great your product or service is, if you can’t market to the right people, nobody will use it, making a solid marketing strategy a must. A winning digital marketing strategy can ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

This guide is here to break down the different forms of digital marketing, making it easier to see how they all fit together.