Digital transformation is sweeping through businesses across industries. According to 2018 McKinsey data, more than 80% of survey respondents said their organizations had made digital transformation ...

While there are many digital transformation success stories, wave after wave of transformative business technology doesn’t meet expectations leading businesses to go back to the drawing board. There ...

In today’s competitive digital market, driving traffic to a website is no longer enough to guarantee success. Businesses now ...

Accenture has acquired Austin-based digital optimization firm Clearhead to become part of Accenture Interactive, per an Accenture press release. Clearhead is a testing and optimization company that ...

The Amplitude Digital Optimization System helps digital teams, including product, marketing, engineering and beyond, deeply understand customer behavior in the digital product, predict which features ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Covid-19 accelerated tech adoption and digital transformation ...

SAN FRANCISCO--(BUSINESS WIRE)--Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital optimization, today announced the availability of Amplitude in AWS Marketplace, a digital catalog with thousands ...

Siteimprove and Optimizely announced an integration between Optimizely’s new Opal AI agent platform, announced in September 2025, and Siteimprove's AI agents for content intelligence and governance.

For senior leaders, marketing performance has rarely looked more measurable. Dashboards are cleaner, efficiency metrics are stable and optimization systems promise continuous improvement at scale. Yet ...