About three years ago, Steven Adler was running the privacy consulting practice at IBM. As he talked with IBM customers, he discovered that many of the large customers had some pretty complex IT ...
When it comes to leveraging customer data, extracting value can be a challenge for businesses. Mona Popli of Heap shares some practical tips on where to start. The ongoing pandemic and now sluggish ...
As the great management expert W. Edwards Deming once said, “Without data, you’re just another person with an opinion.” Obviously, data is all the rage today; it’s what makes the flashiest technology ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Let’s forget about AI for one moment and reflect on data. Yes, data is part of the ladder of ...
Staying ahead of the competition is a constant refrain law firms hear, but how do they know if they are in front of the curve or falling behind when it comes to data maturity? This session will ...
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As Veeam Software Group GmbH, the market leader in data resiliency, holds its annual user event VeeamON in San Diego this week, it’s on a roll, continuing to stretch its lead over the legacy vendors.
Successful personalization at scale requires intentional planning around customer data management. Investing in customer data is a top priority for marketing leaders. Research found that marketers who ...