In March, when Pepsi unveiled its logo and brand redesign, some focused on an interesting characteristic of the design: its familiarity. The logo returned the “Pepsi” word mark “back into the ...

Pepsi unveiled a new logo on Tuesday, which closely resembles its '90s design. The redesign comes alongside rising popularity for the '90s era among Gen Zers. And it goes against the recent trend of ...

For the first time since 2008, the Pepsi logo is getting an update. Essentially, any major company you can think of has most likely gone through a logo transformation. Pepsi is now the latest brand to ...

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word “Pepsi,” probably ...

Pepsi, the cola brand that has been at "war" with its main market rival for decades and has since come to poke fun at its place in popular culture ("Is Pepsi OK?"), is giving its logo another makeover ...

From a medical tonic brewed behind a pharmacist's counter, to one of the biggest and most recognisable brands with one of the best logos on the planet, Pepsi has been on quite a journey since its ...

NEW YORK — Pepsi is getting its first makeover since 2008, with a new logo and visual identity that combines classic elements of designs from years past with modern touches. The new design reunites ...

Few things are ingrained in our heads, such as the logos of iconic global brands. Millions of dollars are spent on creating a visual identity that earns a tiny space in your head, so when a cola major ...

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