YouTube this week put out a new video meant to address creators’ questions over its short-form video platform, YouTube Shorts. The questions it answered ranged from how the algorithm for Shorts ...

The rise of social media in the past decade has led to rapid changes in how creators make and tell stories on YouTube. With users able to click away at any moment, YouTubers have had to transform ...

For years, follower counts were treated as the ultimate currency of social media success. A bigger number meant broader reach, higher brand value, and greater influence. That assumption no longer ...