As today’s media campaigns are highly agile, continually incorporating customer feedback from a variety of sources, success in advertising hinges on the ability to make proactive and reactive ...

Alex Song is the CEO and founder of Proxima, a data science company that helps brands better reach consumers across all major platforms. The advertising industry is widely known for its creativity. It ...

Creativity in crisis has become a running theme in marketing. Ad agencies, facing a wave of disruption, are falling under sharper pressure as the fundamentals of the business drift further away from ...

Alongside the strategist agent, Alison.ai is introducing the Agentic Video Generation Flow, designed to address growing demand for video formats. By combining data-driven insights with automated ...

My grandmother was a tough, clever Italian woman who took her grocery shopping seriously. Venturing into her corner delicatessen every Tuesday and Thursday, the owners knew her by name, what she ...

Direct-to-consumer advertisers pumping tens to hundreds of thousands of dollars into their Facebook ads each month know the power of a good creative message. The best ad creatives drive ROAS (return ...

I’m the creative and user experience director for a marketing agency that works with hundreds of CPG and ecommerce brands. I love using AI in my day-to-day job. Before you start wondering about the ...

For decades, marketing was ruled by instinct. You hired a charismatic creative director, let them dream up a campaign and hoped it would resonate. But hope isn’t a strategy in 2025. The best marketing ...

On Thursday, Eskimi, an end-to-end creative and media tech platform, announced modernising its services for South Africa.

Alison.ai, the creative intelligence leader for data-driven creative workflows, has announced the release of its new Creative Genome, and AI Strategist agent and Agentic Video Ideation Flow, marking a ...