Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. The hеating, vеntilation and air conditioning industry is ...

In the age of "data is the new oil," product teams are increasingly leveraging vast amounts of data to fuel innovation. However, many product initiatives, irrespective of having enough data, fail. The ...

Data strategies and modernization initiatives misaligned with the overall business strategy—or too narrowly focused on AI—leave substantial business value on the table. In partnership withThoughtworks ...

Independent Minnesota media agency Novus, known for its geospatial intelligence and local-to-national planning, selected Adam Weiler as senior vice president, data & analytics. Weller will lead data ...

Welcome back to our series on getting started with value-based bidding for lead gen marketers! We’ve discussed evaluating whether it makes sense for your business, setting your data strategy, and ...

This is it, the final chapter in our journey to mastering value-based bidding! We have covered a lot of ground, from determining whether value-based bidding is a fit for your business, to ...

It is common knowledge for marketing and sales professionals that an ecommerce strategy in business is an opportunity for growth. 2024 statistics support that strong belief: Retail ecommerce sales are ...

Your guest experience doesn’t start at the front door — it starts in your back-of-house systems. Join Nation’s Restaurant News, PAR Technology’s CEO Savneet Singh, and PAR OPS’ GM Jason Tober for a ...