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The construction of effective customer satisfaction surveys becomes part of a pivotal strategy for achieving a deeper connection with customers. The creation of winning customer satisfaction surveys ...

Every business and customer is unique, but there are some universal ways to delight customers across all industries and services. There was a time when the cliche, “The customer is always right,” ...

You’ve probably heard the saying, “The customer is always right.” While that isn’t always true, one thing is certain: Customers should always leave your business feeling happy and satisfied. When ...

Somer G. Anderson is CPA, doctor of accounting, and an accounting and finance professor who has been working in the accounting and finance industries for more than 20 years. Her expertise covers a ...