Backed by a major new study, the CMO Council is urging B2B companies to create marketing performance models based on "customer affinity," a concept that the Council concludes is far more meaningful ...
The Economist Intelligence Unit recently revealed that customer experience is driving brand equity more than ever. Challenged to engage audiences in the age of the empowered consumer, some of the ...
“We are in the process of transforming our asset-light business into an affinity and data monetization model with a strong technology focus, comprised of a collection of brands offered on a ...
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