Creativity mapped to a specific brain circuit in healthy people, an analysis of neuroimaging studies suggested. In a meta-analysis involving 36 studies and 857 healthy participants, 415 brain ...

The spark of creativity, that seemingly mysterious capacity to generate novel and valuable ideas, has intrigued humanity for centuries. Once attributed primarily to divine inspiration or innate genius ...

Creativity is no longer exclusive to humans. Some forms of artificial intelligence are capable of producing poetry, entrepreneurial concepts, even visual art. Many people use large language models ...

Jaeyeon Chung does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Researchers analyzed data from 857 patients across 36 fMRI brain imaging studies and mapped a common brain circuit for creativity. A new study led by researchers at Mass General Brigham suggests that ...

A study by a research group at the Max Planck Institute examined how children employ creativity when faced with novel tasks. The researchers found that children’s broad attention focus allows them to ...

How do you harness AI without losing brand distinctiveness and voice? Make sure the human stays a big part of the creative ...