For brands, finding success on YouTube means thinking less like TV commercial-makers and more like independent viral video-makers. That strategy is part of the ...

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Storytelling has become one of the smartest ways businesses communicate who they are, what they do, and why they matter. And branded content has become one of the key drivers that help businesses tell ...

Creating, Personalizing, and Monetizing Content at Scale in a Modern B2B Marketing Model If data is the oxygen that runs the modern commercial engine, content represents the gasoline required for ...

Corporate hospitality and experience executives Robert Tuchman and Brett Sklar and sports marketing executive Stephen Master have partnered together to establish the newly formed Amaze Media Labs. The ...

Great brand content starts with a clear POV, message, and purpose. Here’s how to master your messaging to create better, more impactful content. If you want to become a better content marketer, you’ll ...

What lies ahead for branded content as traditional Hollywood evolves? In today’s digital world, there are inherent tools for marketers in search of a wider and more targeted audience. Specifically, ...

Following its summer rollout of holiday-ready partnership ad options, Meta is announcing more ways for brands to utilize creator talent across Instagram and Facebook this holiday season, including ...

To bolster its expertise in creating branded content for advertisers, advertising agency Dentsu on Monday announced setting up the Dentsu Podcast Network, a new vertical to help brands connect with ...

Virtue Asia has partnered with Goldfinch International to establish V47 Entertainment, a new studio that will create branded entertainment content for distribution across Asia, the Middle East and ...