In the marketing world, we know how difficult it is to manage conversion; we provide so much attention to the quick projects and get distracted by immediate numbers that sometimes we forget to take a ...

If there’s one thing to get right in your business, it’s your sales funnel. Without one that stands up to testing, any marketing efforts will be fleeting and shallow. It’s not enough to grab attention ...

In her latest ExchangeWire column, Shirley Marschall ponders on the complexities of the advertising funnel, and the need to simplify the ad tech stack. You thought you were running the funnel? You’re ...

Your sales funnel is bleeding money. Every day, potential customers enter your funnel, and somewhere along the way, they disappear. The question isn’t whether you’re losing potential customers, it’s ...

Discover the 3 types of bottom of funnel keywords and why you need to get these high converting keywords to work for you more than the top tiers. The concept of search intent and the recommendation ...

When they first caught on, online lead funnels were used mainly by coaches and small businesses selling some kind of service or info product. But there's no reason enterprise brands shouldn't or ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...