The customer data infrastructure powering most enterprises was architected for a world that no longer exists: one where marketing interactions could be captured and processed in batches, where ...

Excel AI tools transform into an autonomous Agentic AI chat workspace after 300,000 users demand complete task ...

The MarketWatch News Department was not involved in the creation of this content. -- The strategic alliance strengthens Atento's capabilities in conversation-centric artificial intelligence solutions, ...

OpenAI is emerging as a key strength in Target Corporation’s TGT next phase of digital transformation, as the retailer leans heavily on conversational commerce to reaccelerate growth. In third-quarter ...

Microsoft Copilot is transforming search advertising by turning everyday conversations into intent-rich signals advertisers can act on. ROAS increases 13-fold when users engage with Copilot before ...

If you look at the evolution of conversational AI through the lens of one of the industry's providers, Sierra AI, last year ended with a bang. And so is 2025. The company's $175 million funding round ...

Next wave healthcare automation puts AI-driven workflow building in ops teams' hands, cutting IT dependency and operational costs.

Digital product building has entered a new phase. For years, many teams treated artificial intelligence as a layer added on top of an existing experience. A chatbot answered questions. A model powered ...

The e-commerce giant Amazon has announced a major expansion of its AI-based assistant, Alexa+, adding several third-party integrations. The assistant can now handle real-world tasks, such as booking ...

Prolonged conversations with AI chatbots can start to break down the safety guardrails. Here's how to watch for warning signs.