DMNews

Why consumer segmentation captures behavior but misses motivation

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...
Business Wire

Consumer Segmentation Strategy for a Food Packaging Firm: Understanding the Needs of Specific Consumer Segments| Infiniti Research

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has announced the completion of their new consumer segmentation engagement on the food packaging industry.
MediaPost

The Problem With Traditional Consumer Segmentation And How To Fix It

The job of a marketer is to build relationships with consumers. In the past, marketers accomplished this with wide-ranging communication — essentially, “spray and pray” methods. Today, however, ...
Forbes

Study Shows AI Can Nail Customer Segmentation Using A Powerful Model

Good businesses know that customer segmentation is a necessity. It’s used for everything from market strategies to discount offers to developing loyalty programs. The more accurate the segmentation is ...