Successful innovation requires creativity—and choosing the right ideas to execute on. That’s where concept screening helps. Innovation teams and business leaders are constantly generating new ideas, ...

New business concepts usually conceived by brainstorming with partners or business colleagues. You may also have an idea that you think about when idle. New business concepts can include starting a ...

I attended the Lean Startup Circle at 1871 last week. As always with Chicago events, it was great and I benefited tremendously from hearing other entrepreneurs discuss their processes for product ...

Too many businesses pour time and money into developing products or services that ultimately fail. The reason? They never validated their assumptions before launching. Concept testing reduces that ...

I have to confess to being biased. Sensibly used quantitative research is invaluable at the early stage of concept development. It helps companies cut down their options and focus attention on a ...

Innovation teams and business leaders are constantly generating new ideas, but not all concepts are created equal. Some ideas align perfectly with business strategy, while others may be exciting but ...