New research being presented at the International Congress on Obesity (ICO2026), hosted by the World Obesity Federation (WOF) ...

The Coca-Cola 600 NASCAR Charlotte race is in the books, and it's a watermelon party for the second crown jewel race of the Cup Series season. Ross Chastain won the Coca-Cola 600, passing William ...

On July 7, Smurfit Westrock partnered with The Coca-Cola Company (NYSE:KO) China to launch a range of paper-based packaging ...

Experts say fans are being subtly targeted through social media, with branding embedded in match footage and interviews ...

With the 2026 FIFA World Cup inching closer, Coca-Cola is giving fans across North America an early, tangible connection to the tournament itself, Coca-Cola reports. The company has unveiled an ...

For years, McDonald's would bring the McRib back in limited locations for a short period. The tactic created social media buzz whenever the sandwich was spotted, leading to people sharing sightings, ...

BEIJING, June 24, 2026 /PRNewswire/ -- During the 2026 FIFA World Cup, Coca-Cola China launched a new sports marketing campaign featuring a real-time interactive AI avatar of Chinese football icon Fan ...

Powerade today launched its big FIFA World Cup 2026 campaign, a social-first “Power Your Fate” movement designed to capitalize on the massive soccer event at both global and local scales. With ...

The FIFA World Cup 2026 has delivered another historic first, with the top four teams in the FIFA/Coca-Cola Men’s World Ranking all reaching the semi-finals.

The Lost Voices campaign by Coca-Cola puts fans at the centre of the initiative and shows how football fever has gripped ...

McDonald's has joined the festivities by partnering with Coca-Cola to launch limited-edition FIFA World Cup meals.

The FIFA World Cup 2026 is expected to see over $10 billion in global advertising and marketing spend, highlighting the event ...