NEW YORK—IAB Tech Lab has announced the launch of its Data Clean Room (DCR) Standards portfolio with the release of DCR Guidance & Recommended Practices, as well as the Open Private Join & Activation ...

While a number of companies have already made a name for themselves in the data clean room category, it has become clear that no single solution, or even a single data clean room model, will emerge as ...

Data-driven brands and marketers are increasingly relying on data clean rooms to deliver on the promise of modern marketing while respecting consumer privacy and complying with regulations. Yet, ...