Now Serving in Chinatown just announced the Friends of the Shop initiative to help recover lost cookbook collections. (Solomon O. Smith / For The Times) On Thursday, cookbook store Now Serving ...

Ken Concepcion and Michelle Mungcal know food. They know its power to spark memories – the aroma of a home kitchen from generations of cooking. A prized family recipe handed down through generations.

The Los Angeles shop Now Serving has begun an initiative to replace cookbooks for those who lost their homes in the Eaton and Palisades fires. Customers can either buy the requested cookbooks or ...