The number of candy ads with Halloween messaging has increased by 17% for month-to-date this year from 2019, but advertisers have spent 19% less in the candy category compared to the previous year, ...

Mars is using AI and consumer data to replace mass-market candy ads with personalized campaigns for popular candy brands like ...

Candy brands were sweet on advertising last year. According to MediaRadar’s analysis of advertising spending in a recent report, nearly 150 candy brands spent over $352 million on advertising from ...

Mars is shifting toward data-driven, personalized marketing campaigns using AI. One example is Snickers' AI-driven soccer campaign that offered a tool to send personalized jokes. Rankin Carroll, the ...