Since advertisers now treat connected TV more like a digital performance channel, expect programmatic CTV demand to keep ramping up – including in the open exchange. Even though programmatic still ...
CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s ...
As the industry accelerates its efforts to take full advantage of CTV’s rapid global growth, what are the main opportunities and benefits for advertisers? As connected TV (CTV) gradually dominates ...
The launch gives Roku users access to CTV’s extensive content offering, including hit CTV and Discovery series, CTV Throwback and CTV Movies, CTV’s suite of specialty channels, and more ...
Connected TV (CTV) continues to be “massively underutilized” in relation to its return on investment (ROI). That’s according to the Analytic Partners (AP) data analytics consulting/tech firm, which ...
-- 9-1-1: NASHVILLE, BOSTON BLUE, THE FALL AND RISE OF REGGIE DINKINS, BEST MEDICINE, THE FLOOR, CELEBRITY WEAKEST LINK, and MEMORY OF A KILLER become part of CTV's most-watched schedule -- -- CTV ...
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