The brand name puts a face on every company. Names like McDonald's, Amazon.com, GM, Apple, Intel, and a host of others have long become significant members of pop culture vocabulary. They've also ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Personal branding remains crucial for career management and ...

Managing brand images and building brand portfolios are difficult challenges even for the most seasoned executives. This is particularly true in hard economic times when consumers are prone to forego ...

In one of many classic scenes from Ron Shelton’s 1988 baseball film Bull Durham, rookie pitcher Eppy Calvin “Nuke” LaLoosh brings veteran catcher Crash Davis to the mound (again) to explain why he’s ...

Opinions expressed by Entrepreneur contributors are their own. Ken Zwerdling hasn’t met too many of his clients face-to-face. As CEO of Foreign Translations, Inc., a translating, interpreting and ...

Every small business entrepreneur I've ever met has been surprised by the importance of marketing to a burgeoning SB. Nobody discounts it going in, of course, but the sheer weight of marketing is ...