TROY, Mich.--(BUSINESS WIRE)--Perennial brand loyalty leaders including Toyota, Honda and Lexus have each been able to grow their respective shares of loyal customers amid stagnation experienced by ...

Among the many challenges brought about by the pandemic was the erosion of customer loyalty, prompting new vehicle buyers to explore various options. However, as supply chains have returned to ...

Based on automotive buying activity in 2024, overall industry loyalty rates saw a slight year-over-year improvement for the third year in a row, according to S&P Global Mobility. Brand loyalty was at ...

Experian Automotive wanted to offer more information pertinent to dealers beyond the brand loyalty trends it tracks on a quarterly basis. So this week, Experian combined its analysis of both brand ...

TROY, Mich.--(BUSINESS WIRE)--As new-vehicle inventory and sales rebound to pre-pandemic levels in the United States, more buyers are choosing to forego loyalty to a specific brand, according to the J ...

Royal Caribbean Group rolled out a status-match program that incentivizes cruisers to stay loyal to the company's three brands. Photo Credit: Royal Caribbean Group It's difficult to persuade Kelly ...

Make life easy for your customers and you will increase brand advocacy and ROI, says Matthew Dixon, managing director of Corporate Executive Board’s Customer Contact Council Ongoing economic ...

Sixty-eight percent of consumers already believe we’re in a recession. It’s imperative that brands consider how this might affect their customers’ shopping habits, such as becoming more price ...

The MarketWatch News Department was not involved in the creation of this content. Perennial brand loyalty leaders including Toyota, Honda and Lexus have each been able to grow their respective shares ...