We’ve all witnessed the huge push toward community-based brands and keep hearing that we need to build a brand fanbase and foster it. That’s good advice. As rising privacy protections have made ...

Would your brand benefit from having customers so committed that they felt like your brand was part of their identity? According to marketing thought leader Mark Schaefer, community is “the last great ...

In today’s digital landscape, consumers actively seek meaningful connections with brands that align with their values and interests. When they discover products and services that resonate with them, ...

With the continuous widening of consumer expectations, in the search for innovative ways to get ahead, every business must put brand community engagement at the top of its to-do list. Insights gleaned ...

Often the benefits of a brand community seem so obvious it’s not even worth measuring. After all, which organization wouldn’t want a group of customers who like and support them? Yet a brand community ...

Building an authentic community centered around a brand’s identity, voice and story has become more important for marketers in recent years. With social media platforms serving as the epicenter of ...

To keep a community thriving in any industry, company leaders must create multiple opportunities for their stakeholders to engage. Whether it’s through a customer online forum that supports the end ...

In the ever-evolving landscape of B2B marketing, attention has been shifting toward building communities and enhancing brand. In this episode of the Marketing Smarts Live Show, guest Mark Schaefer ...

Editor’s Note: As the Retail Innovation Conference & Expo (RICE) nears, we’re highlighting recent coverage of some of the speakers and companies that will be taking the stage in Chicago, June 4-6, ...

SAN FRANCISCO, February 5, 2014 – Sustainable Brands® is gearing up for Sustainable Brands ‘14 San Diego, the community’s largest international gathering, which will take place June 2-5, 2014, at ...