Minimalist packaging has steadily gained prominence in recent years, but dismissing it as a fleeting trend underestimates its deeper significance. It is not merely an aesthetic choice; rather, it ...

Selecting the right packaging can help a brand end up with boxes that will protect the product and even promote it amongst the competition. Luxury packaging is increasing in popularity due to its ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

Packaging design is a fine art form, allowing you to show, not tell, your audience what to believe. A bright, garish-patterned candy wrapper evokes the spirit of childhood delight, while a minimalist ...

Walk into any trendy store or scroll through your Instagram feed, and you'll notice something shifting. The world is falling in love with less- way less. The minimal-core aesthetic which has taken ...

New company Brandless has taken minimalist packaging to the extreme by trademarking a white box for its range of food and home items, which each cost $3. Launched last week, Brandless aims to ...