Video-sharing app TikTok has been credited with making reading “cool again” among teenagers, through the hashtag #BookTok. Most BookTok posts are playful short videos, no longer than a minute, that ...

TikTok launches the UK's first official #BookTok Bestseller List for the National Year of Reading 2026. Female authors dominate the inaugural top 20 as the app fuels a £86million publishing boom.

There is a unique magic in holding a physical book. The smell of paper and ink is both familiar and timeless and the weight of the pages offers a tangible connection to the stories that live in our ...

TikTok took the world by storm during the COVID pandemic in 2020, becoming a place for people to communicate and interact while being locked in their homes. Under the hashtag “BookTok,” which has more ...

Growing up, I didn’t love books. Reading for fun seemed impossible. I would only read the books assigned in school, and even had to use Sparknotes to summarize the content I was reading. However, that ...

Young people are posting about their favorite books on TikTok. Publishers and the Frankfurt Book Fair are now picking up on the influential trend. Who would have thought that TikTok, an app that ...

TikTok is often associated with viral dances, seductive cooking videos and travel vlogs, but it’s also quickly become the go-to destination for all things books. Dubbed BookTok, the online community ...

From a bird’s eye view, I think that TikTok is a difficult platform to digest and even harder to discuss broadly, possessing so many sides, shades and issues that are always growing and evolving. Part ...

The current scenario of the literary world is such that if you have seen a particular book everywhere, BookTok is likely responsible. For the past five years, BookTok has significantly increased ...

Among the endless niches of TikTok lies a burgeoning phenomenon born of the boredom of quarantine: BookTok. Driven by a demographic of primarily young women and characterized by its partiality to ...