Birell's advertisement campaign has raised a storm on social media for telling its consumers how to “be a man”, which critics say encourages objectifying women and male chauvinistic behavior. The ...

Carlsberg has said it expects the alcohol-free beer category to grow faster than beer, as it announces new alcohol-free brand Birell. Stay ahead with unbiased news, expert commentary, and in-depth ...

SABMiller is to launch a new range of cans for its non-alcoholic beer brand Birell that changes colour when the liquid reaches its optimum temperature.

They've got the body and the head of beer, the taste of a fruity soft drink and -- all-important in a part of the world where Islam's ban on drinking alcohol is taken seriously by many -- some even ...

Demand is rising for Egyptian brews of alcohol-free beer both here and across the Arab world where Islam, the dominant religion, prohibits the consumption of booze. Sales of a growing range of ...