Did you know Bing is better at Google when it comes to tracking some FedEx packages? FedEx has a 12 digit tracking number format that Google has no clue how to handle, while Bing handles it gracefully ...

Bing Ads has released a big update for Universal Event Tracking, the relatively new conversion and goal tracking for Bing Ads that will also soon power retargeting on search. If you haven’t ...

Bing made an announcement today on their blog about the introduction of a new feature to their Webmaster Tools called Connected Pages. Bing Webmaster Tools is very similar to Google Webmaster Tools in ...

Bing Ads is introducing three new URL tracking parameters, which will further assist advertisers in learning about the source of ad clicks. Tracking parameters can be appended to the end of a ...