When facing persistent, resistant challenges, leaders often surrender to poor results or invest in change efforts that waste time and resources. And yet it’s possible to influence behavior with ...

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A while back, I was coaching a young manager who was struggling to connect with her employees. She genuinely wanted to build deeper relationships and improve teamwork, but her employees seemed more ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

When crowds quietly decide for individuals Keep reading on The WiC Project Lifestyle Blog & Miriam's Boutique: Home Goods, ...

Jessica D. Ayers does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...