Guest essayist Amber Hunt writes that most people think they make rational financial decisions. But they don't.

Behavioral Finance is the application of psychology to finance and investing. It has produced deep insights into how investors think and behave as well as how financial markets behave. Learn more ...

As advisors incorporate behavioral finance more in their practices, the focus has been entirely on the potential harm investors might cause themselves through their own biases. However, advisor biases ...

This article was written by Mark Gorzycki and Mahesh Kashyap, co-founders of Kievanos. As a species that relies heavily on cognitive ability for our evolutionary success, it’s no surprise that many of ...

As advisors incorporate behavioral finance more into their practices, their focus has been almost entirely on the potential harm investors might cause themselves through their own biases. However, ...

When you think of the subject “Behavioral Finance,” your mind might veer toward behavioral biases. You might think of herding behavior and the role it played in meme stocks and the chaos of Silicon ...

Your investment decisions may be based on more than your knowledge of the markets. Money itself is a very emotional topic — greed, fear of loss and worry about making ends meet can all impact how we ...

Can your brain influence your investment accounts? The study of behavioral economics would suggest that it could. Behavioral economics is a psychological study of how cognitive and emotional factors ...

Day one of the healthcare strategy course I teach in the Stanford Graduate School of Business begins with this question: “Who here receives excellent medical care?” Most of the students raise their ...