Collaboration – especially with a rival – might seem an alien concept to many marketers but it has been a key approach in the extraordinary rise of YouTube celebrities. Stars such as Zoella and her ...
P&G and Unilever are among the brands eyeing up the commercial opportunities within Asda's YouTube venture – Mum’s Eye View. The retailer launched Mum’s Eye View in March this year in a bid to target ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results