Query "how to monetise your mobile app" and you'll uncover dozens of articles debating between IAP and IAA. The model you choose significantly impacts your bottom line, determining your eCPM and ...
Continuing a pattern triggered by consumer criticism over 'accidental purchases' of virtual goods in games such as Capcom's Smurfs' Village in late 2010, Apple is set to tighten its in-app purchase ...
Monopoly GO, by Scopely, has seen major success as research suggests it has become the fastest mobile game in history to surpass $6 billion in lifetime in-app purchase (IAP) revenue. According to ...
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