Amazon has debuted Creative Studio, an AI tool inside the Amazon Ads Console that can research brands, generate concepts, storyboard campaigns, and autonomously produce ads for Amazon-owned properties ...

Paula Despins, Amazon Ads VP of ads measurement, explained at IAB ALM how advertisers and partners can use one integration to ...

Amazon has reorganized the ways that advertisers access its ecosystem. On Tuesday, the company introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool ...

Macy’s Media Network will launch a pilot with Amazon Retail Ads Service, enabling partners to purchase ads on its website through the Amazon Ads console and other APIs, according to a company ...

LAS VEGAS--(BUSINESS WIRE)--At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily ...

Amazon Ads debuts Amazon Retail Ad Service, which allows other retailers to stand up their own retail media networks. Amazon generated nearly $47 billion in advertising revenue in 2023. And in January ...

The Amazon Ads MCP Server acts as a translation layer between AI agents and the Amazon Ads API to turn simple prompts into structured campaigns.