The brain and how it subconsciously responds to advertisements has been the name of the game this week. Rocket Fuel, a programmatic ad firm, on Thursday released new research that claims that ads with ...

Including music in the background of a television commercial may make for a more effective sports product advertisement, according to the results of a Texas A&M University study. The evidence is in ...

YouTube looks set to add audio-only background ads to the video platform but only when you’re listening to content in the background on desktop. In a blog post, YouTube product manager Melissa Hsieh ...

A few weeks ago, Barry Schwartz reported that Yahoo was testing ad background colors — a pale green instead of pale blue. The search engines frequently test ad background colors in the SERPs. Google ...