You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. "At best a 'C,' probably a 'D.'" That's how Jon Mandel says he would grade the current state of ...

Principal media has become a bigger focus for media agencies, particularly large ones within ad-holding groups that transact substantial publisher deals. The practice entails agencies purchasing media ...

Ad agencies are under threat, as platforms automate and AI replaces people, leading to massive change: layoffs, reorgs, mergers, new leadership, new tech and new pecking orders. In the past year, IPG ...

Learn how media agencies help brands grow through strategic media planning, buying, performance marketing, audience targeting ...

Brands and media agencies rely on Google’s Ad Exchange (AdX) unit to buy programmatic ads from a wide range of publishers. But they’ve never had much luck negotiating the rates on that ad inventory.

In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising campaign is more critical than ever for agencies. Because brands can lose ...

Organic search expertise is the latest in-demand skillset among ad agencies. Media agencies are competing with brands and each other to fill senior roles intended to burnish their capabilities in ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. When OpenAI launched its first global brand campaign last month, it didn't lean on Sora or an AI ...

Full-service media and advertising agency Admosis Media Group has announced today that it will join forces with ...

Admosis Media Group has acquired an 85% stake in Creative Converters. The partnership aims to enhance marketing services and ...